Come right on in to Ben & Frank and find the perfect match for you. They have the perfect pair of glasses, sunglasses, or clip-ons for every personality—and that’s exactly what we wanted to convey with this animation.
Inspired by the nostalgic charm that characterizes the brand, we used their jingle as a starting point to conceptualize this video and come up with a script that leaned heavily on Mexican idioms.
We worked closely with B&F’s creative team to refine the script, incorporate their illustrations, and land on a final product that felt wholly them. Take a look!
Special thanks to David Hinojosa, who worked on sound mixing for the main video and all clips.
